AGATHA DANGLAPIN
SOCIAL MEDIA
It's more than just posting
1
Platform Knowledge
Professional experience with Instagram, Facebook, Snapchat, YouTube, TikTok, Twitter, and Twitch with the use of tools like TweetDeck, CrowdTangle, SocialFlow, Chartbeat, and more.
Agatha has also personally used Clubhouse, BeReal, Discord, and Threads.
2
Community Management
Community matters--they're your viewers, (future) consumers, and/or fans. Tasks included content planning, scheduling, and publication of in-house and UGC/Creator assets.
Skilled in building relations between brands and consumers with engagement--comments, direct messages, and more-- building brand value, credibility, and insight into what your audience wants/responds to.
3
Social Strategy
Helping brands drive their goals (account growth, brand awareness, reach, CRO, etc.) with the use of social strategy. Current trends are analyzed, partnerships are made and data is measured/analyzed to shape social content within the confines of brand guidelines on social platforms, understanding that each platform is approached differently for content.
COMMUNITY MANAGEMENT
*Click or tap on each still for more information*
Accounts: LUMIX USA and Levi's
CREATOR PARTNERSHIPS
"No man is an island" -- and that applies to brands too. To help grow brand awareness and share more faces and voices, Agatha aided in sourcing valuable and knowledgeable content creators suited for the brand to create videos for both the brand's account and their personal pages. Helping the creative director and the influencer manager, Agatha provided creative guidance and content feedback to get each piece to publication.
CHANNEL GROWTH: HIGHLIGHTS
DATA
Along with the creative director, account manager and paid team director, Agatha helped assemble a recap desk of LUMIX's cross-platform performance per quarter. Each report dissected viewer response, channel and content progress, and data-based learnings and recommendations for in-house and creator content, and paid media.
*A partial sample of a quarterly wrap report for the initial launch of LUMIX TikTok. Information shared in the images presented can be publically accessed.