VERTICAL CONTENT

Book of the Month

Led in-house content production for both organic social and paid ads.

Levi's TikTok

IMGN Media launched the TikTok brand of iconic jeans brand Levi's. On the creative team, Agatha was tasked to create the first TikTok for Levi's and became one of the main contributors and ideators to the brand's account.

The account accumulated 99+ million views and 116k+ followers in the first six weeks. The account now has over 1.3 million followers and has become the most popular jean brand online among the Gen Z audience. Here are some of Agatha's favorite videos:

LUMIX USA TikTok, Meta Reels + YouTube Shorts

Agatha was one of the LUMIX USA vertical studios' creative leads. She helped launched the brand's TikTok account, contributing quick hit, aesthetic, and educational content. Though TikTok was the lead for vertical content, the team aimed for original content for Meta Reels. LUMIX TikTok surpassed competitor accounts that have been on the platform longer.

Here are some of her favorite videos:

DKNY (Donna Karen New York) TikTok

In an effort to make the brand more consumable and native to the platform, IMGN Media created content for the brand that surpassed more than just fashion, involving social media creators and celebrities and other creative content. Agatha was one of the people who helped lead production on-set alongside the creative director or aided production when needed.

Panasonic Personal Care TikTok

Agatha helped launch Panasonic Personal Care’s TikTok and served as the lead for production, working with both the creative director and strategist to execute content during shoots. The brand experimented with approachable ways to cater to women in the Gen Z to Millenial range.

Panasonic BTB TikTok

Agatha served as one of the content producers on this account, ideating videos as well as executing them. She would occasionally appear as talent for videos. Panasonic BTB (Business to Business) served as the global TikTok account for the brand, sharing more corporate and educational content that surpassed consumer products.

JanSport TikTok

Launching JanSport TikTok, Agatha was one of the people who helped film content for the brand.

American Eagle x TryHard

To create a bond between Gen Z men and American Eagle just in time for back to school, IMGN dove into the gaming vertical using their TryHard gaming account with client American Eagle. UGC and ad content were created on a one-day shoot and were published on all TryHard platforms (IG, Snapchat and TikTok) as feed content and paid ads. Three versions of the assets below were created. Agatha was the primary editor for this campaign.

Campbell's Soup TikTok

Agatha helped contribute content to Campbells’ TikTok account, which the company she worked for launched, creating videos alongside the creative director.

Beyond Yoga TikTok

Beyond Yoga is a women’s yoga and workout activewear brand. Agatha was one of the people to help film content for the account and sometimes appeared as talent.

Satisfactory Snapchat Show

Satisfactory was a behind-the-scenes Snapchat show where viewers could see how products the brand sold in the Snap store were made. Agatha served as one of the initial editors of the show and occasionally did voiceover work.

KHON2 TV News Instagram

Serving as the digital content producer for the news station, Agatha led all digital needs at KHON2. One of them was converting the station to a social-first direction, creating bite-sized videos and engaging ways for people to tune in to news online daily. Here are a few examples: